SWOT Emporio Armani Perfume
This second part of the situation analysis will focus on the Armani perfume SWOT : we describe the main strengths, weaknesses, opportunities and threats but not all the existing points because it would be too long and uninteresting.
Strengths
The brand image of Armani
License exploited by L’Oréal : a very good promotional support
A very dense distributive network Weaknesses
License exploited by L’Oréal : is there a total control of the product image ?
Price : a little bit more expensive that the competitors
Opportunities
World expansion
Strong opportunity of development
in Asia
Threats
Problem of Giorgio Armani's succession in the head of the group
Fierce competition, competitive and cyclical pressure
Strenghts (internal capabilities that help the company reach its objefctives)
这个也不错，很详细：
http://www.scribd.com/doc/6390608/Giorgio-Armani本回答被提问者采纳