首先要掌握专业的红酒知识,对红酒品牌进行包装,然后找到针对性人群进行红酒销售,采用线上与线下相结合的方式进行销售。
具体做法:
1、确定销售模式,线上还是线下,或者两者结合的模式,也要多渠道销售,在试错中发现问题,改变销售模式,理清销售侧重点。
![](https://video.ask-data.xyz/img.php?b=https://iknow-pic.cdn.bcebos.com/91529822720e0cf3b178b4060146f21fbf09aa44?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2Ch_800%2Climit_1%2Fquality%2Cq_85%2Fformat%2Cf_auto)
2、掌握相关红酒知识,然后边学边卖,也有利于和供货商和可客户交流学习。
![](https://video.ask-data.xyz/img.php?b=https://iknow-pic.cdn.bcebos.com/6c224f4a20a4462369ff409f9322720e0cf3d712?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2Ch_800%2Climit_1%2Fquality%2Cq_85%2Fformat%2Cf_auto)
3、锁定目标客户。比如说在某块区域内什么类型客户习惯于喝什么价位什么口味的红酒,针对不同客户的不同需求进行销售。
![](https://video.ask-data.xyz/img.php?b=https://iknow-pic.cdn.bcebos.com/78310a55b319ebc4967a93648926cffc1f1716c8?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2Ch_800%2Climit_1%2Fquality%2Cq_85%2Fformat%2Cf_auto)
4、提高点一对一客户的全方位服务,比如和客户普及“如何甄别红酒的真假”,讲授“红酒文化”的知识等等,吸引顾客。
![](https://video.ask-data.xyz/img.php?b=https://iknow-pic.cdn.bcebos.com/3ac79f3df8dcd100526b1ddc798b4710b8122f5c?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2Ch_800%2Climit_1%2Fquality%2Cq_85%2Fformat%2Cf_auto)