(1) for the Internet experience. Research shows that the majority of Internet users can enjoy the fun of the network, the majority of respondents feel better on the Internet. 53.7% of that time flies when you feel the Internet, 26.0% of the Internet is very able to enjoy the fun. Another 11.3 percent of people do not think the Internet Time flies, 8.2% of people feel the Internet to bring the fun, when these students belong to those who do not know much of the network or by the network crash victims on the impact of the type . (2) towards the new view of things and willingness to pay for the network services. According to Maslow's hierarchy of needs, although overall consumption is still in college to meet the "survival needs" phase, namely food and clothing is still the main aspects of spending, of course, and their economic independence have a great relationship, but Students characterized by its own fashion and independent living needs, they need to be respected, interpersonal, and self-realization, so they present a psychologically consumption chase new change of trend. The survey shows that for new things or curiosity or to seek access to new technologies, as well as trying to achieve the requirement to have accounted for 98.7%, more in line with this vibrant college, fashion novel features. Survey results also show that nearly 50 percent of the students do not want to provide services for online extra pay, only 10.4% of the students are willing to pay extra fees for online services, there are 40.3% of the students as the situation to be willing to pay. Such phenomena show that the popularity of the network is also broad enough and deep network of consumer's attitude towards students is not very positive, but also indicates that the network is not in place of civilization propaganda. Another level of regional economic development, people's living standards and also restricting the development of network consumption, network development is still at a preliminary stage. (3) Shopping cause and site selection. Survey shows that a considerable part of the students are active online shopping, personal shopping reasons, price concessions, merchandise styles complete, convenient shopping map, as well as the proportion of amused curiosity fashion each of 22.5%, 10.4%, 12.1%, 7.8%, due to network consumption, low cost, convenient, and it is different from the traditional consumption of new consumption patterns and other features and advantages of attracting highly qualified, innovative and receptive to new ideas of fashion students. Online purchase of goods requires a cognitive process, but also the factors that produce online shopping, which is the online shopping needs, go to determine how the choice of the merchant. This is the will of students as consumers emotional process. The research shows that, when asked the most visited commercial websites this problem, the result is that the top surface Taobao, eBay, Sina Mall, Mall Sohu, Tencent, NetEase Mall ratio was 29.0%, 11.3%, 10.8%, 10.8 %, 10.4%, 7.8%. Select the main reason of such sites is known, by the influence of friends, integrity ratio of 27.7%, 22.5%, 15.6%. I. INTRODUCTION CNNIC statistics, as of the end of 2006, the number of Internet users in China reached 132 million, and the number of online shopping over 30 million. From the composition of Internet users look, about 81.3 percent of the online personal user's age under 35 years old, and college students, is among the typical online consumers. College students are a special group with a higher education culture, their ideological consciousness is higher, for new things, new technologies, new ideas have a stronger ability to accept and comprehend, they are the direct object of the popularity of the network. Theory
Man on the Shijiazhuang Railway Institute, Shijiazhuang City, Hebei Normal University East Campus, East Campus, Hebei University of Technology, Hebei Medical University East Campus four campuses humanities, economics and management,
Medicine,
Science, as well as
Engineering and other disciplines, students were investigated and analyzed. Second, the research methods and the research object thesis questionnaire method, Shijiazhuang Railway Institute, Shijiazhuang City, Hebei Normal University East Campus, East Campus, Hebei University of Technology, Hebei Medical University East Campus four campuses humanities, economics and management,
Medicine,
Science, as well as
Engineering and other disciplines all grades way to take a sample survey, the actual 250 questionnaires, 231 valid questionnaires, 92.4% recovery efficiency. Description of the contents of the questionnaire included 23 closed questions and two open-ended questions of three parts. Statistics Using SPSS 11.0 For Windows software and the results EXCEL statistical software related statistics, in addition to open-ended questions used for classification and collation of research and analytical methods. Third, the analysis of a questionnaire. Psychological characteristics of students' network consumer survey (1) for the Internet experience. Research shows that the majority of Internet users can enjoy the fun of the network, the majority of respondents feel better on the Internet. 53.7% of that time flies when you feel the Internet, 26.0% of the Internet is very able to enjoy the fun. Another 11.3 percent of people do not think the Internet Time flies, 8.2% of people feel the Internet to bring the fun, when these students belong to those who do not know much of the network or by the network crash victims on the impact of the type . (2) towards the new view of things and willingness to pay for the network services. According to Maslow's hierarchy of needs, although overall consumption is still in college to meet the "survival needs" phase, namely food and clothing is still the main aspects of spending, of course, and their economic independence have a great relationship, but Students characterized by its own fashion and independent living needs, they need to be respected, interpersonal, and self-realization, so they present a psychologically consumption chase new change of trend. The survey shows that for new things or curiosity or to seek access to new technologies, as well as trying to achieve the requirement to have accounted for 98.7%, more in line with this vibrant college, fashion novel features. Survey results also show that nearly 50 percent of the students do not want to provide services for online extra pay, only 10.4% of the students are willing to pay extra fees for online services, there are 40.3% of the students as the situation to be willing to pay. Such phenomena show that the popularity of the network is also broad enough and deep network of consumer's attitude towards students is not very positive, but also indicates that the network is not in place of civilization propaganda. Another level of regional economic development, people's living standards and also restricting the development of network consumption, network development is still at a preliminary stage. (3) Shopping cause and site selection. Survey shows that a considerable part of the students are active online shopping, personal shopping reasons, price concessions, merchandise styles complete, convenient shopping map, as well as the proportion of amused curiosity fashion each of 22.5%, 10.4%, 12.1%, 7.8%, due to network consumption, low cost, convenient, and it is different from the traditional consumption of new consumption patterns and other features and advantages of attracting highly qualified, innovative and receptive to new ideas of fashion students. Online purchase of goods requires a cognitive process, but also the factors that produce online shopping, which is the online shopping needs, go to determine how the choice of the merchant. This is the will of students as consumers emotional process. The research shows that, when asked the most visited commercial websites this problem, the result is that the top surface Taobao, eBay, Sina Mall, Mall Sohu, Tencent, NetEase Mall ratio was 29.0%, 11.3%, 10.8%, 10.8 %, 10.4%, 7.8%. Select the main reason of such sites is known, by the influence of friends, integrity ratio of 27.7%, 22.5%, 15.6%. (2) Students online shopping attitudes and intentions are directly proportional to its network of consumer impact. Research shows that the online world can enjoy themselves with college students in general can enjoy the fun brought by the network, and the network was close to the goodwill of the students, so they are generally under conditions permitting would be willing to pay for services for the network, and from within understanding of the process of contact networks online shopping, preferences of the network, it will naturally shift to accept this convenient online shopping consumption. (3) networking experience students have in their network consumption is proportional to the impact. College students the importance of the awareness level of the network with the access time will be gradually increased to deepen, different students on the network in their understanding of the importance of university life there is a big difference. In general, the length of the net age students with their level of awareness of the importance of the network is positively correlated; college students network with increasing age, consider buying from a full range of correct decision or not. For very sensible motivation to buy the products in the business on how to select, through this business forum on the network evaluation, consult the advice of friends, search providers
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