商务时代企业将面临更加激烈的竞争环境，越来越多的公司认识到客户是公司最稀缺的资源，是公司的财富，无论是开发新客户、还是维护老客户，客户信息的管理是最基础、最重要的工作，很多公司已经把客户信息看成公司的核心资产来管理和维护。只有通过顾客信息管理，了解顾客的需求，向其提供满意的产品和服务，才能紧紧抓住顾客，企业才能生存和发展。本文在对电子商务、信息管理、顾客信息管理等概念进行明确，概念之间的关系进行阐述的基础上，分析了电子商务时代顾客信息管理的必要性和主要内容；并从顾客信息的收集、存储、分析、利用的角度介绍了相关的信息技术，重点对网络挖掘进行了系统的研究；接着，本文对目前先进的顾客管理思想--以顾客信息管理为基础的客户关系管理（CRM）予以了论述，在对CRM的概念，系统组成介绍的基础上对系统的应用管理进行了重点说明。
The commercial time enterprise will face the even more keencompetition environment, more and more many companies realized to thecustomer will be the company scarcest resources, will be company'swealth, regardless of will be develops the new customer, or maintainsthe old customer, the customer information management will be the mostfoundation, the most important work, very many companies alreadyregarded as the customer information the company the core property tomanage and the maintenance. Only through the customer informationmanagement, understood customer's demand, provides satisfaction to itthe product and the service, can closely hold the customer, theenterprise can survive and the development. This article in to conceptand so on electronic commerce, information management, customerinformation management carries on is clear about, between the conceptrelations carry on the elaboration in the foundation, has analyzed theelectronic commerce time customer information management necessity andthe main content; And from the customer information collection, thememory, the analysis, the use angle introduced the related informationtechnology, key has conducted the system research to the networkexcavation; After that, this article managed the thought to thepresent advanced customer -- (CRM) to give the elaboration take thecustomer information management as the foundation customer relationsmanagement, in to the CRM concept, in the system compositionintroduction foundation has carried on the key explanation to thesystem application management.
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