1ãç®è¿°èºæ¯ä¸å®æçå
³ç³»ã(è¦ç¹)ããèºæ¯ä¸å®æå¨å
¶æ©ææ¯èåå¨ä¸èµ·çï¼èå¨å
¶åçåå±è¿ç¨ä¸ä¹æçæå
¶å¯åçå
³ç³»ãäºè
å¨è®¤è¯ä¸ææ¡ä¸ççæ¹å¼ä¸æçç¸ä¼¼ä¹å¤ãå®æé¿æå©ç¨èºæ¯æ¥å®£ä¼ å®æï¼å®¢è§ä¸ä¿è¿äºèºæ¯çåå±ï¼åæ¶èºæ¯ä¹å¨ä¸æå½±åçå®æãä½ç±äºå®æåç§å¦çæ§è´¨ï¼å³å®äºå®ä¸èºæ¯çæ¬è´¨ä¸åããã2ãç®è¿°èºæ¯ä¸»ä½ä¸å®¢ä½çå
³ç³»ã(è¦ç¹)ããå¨èºæ¯åé æ´»å¨ä¸ï¼èºæ¯ä¸»ä½åèºæ¯å®¢ä½æ¯ä¸å¯¹éè¦çèç´ï¼å®ä»¬ä¹é´çè¿å¨å½¢å¼ï¼å³å®çèºæ¯åé çæ»ä½è¶å¿;èºæ¯ä¸»ä½æ¯æå¨èºæ¯æ´»å¨ä¸ç社ä¼åå²å®è·µä¸å½¢æçä¸å®¡ç¾å¯¹è±¡ç¸å¯¹åºçå
·æä¸å®åé è½åç认è¯åå®è·µè
ï¼èºæ¯å®¢ä½æ¯ä¸èºæ¯ä¸»ä½ç¸å¯¹ç«ç诸客è§å®¡ç¾äºç©ï¼æ¯èºæ¯ä¸»ä½è®¤è¯åå®è·µç对象;èºæ¯ä¸»ä½å
·æè½å¨çåé æ§;èºæ¯ä¸»ä½éè¦å
·æä¸å®ç审ç¾åèºæ¯åé è½å;èºæ¯åé 主ä½ä¸èºæ¯å®¢ä½çç¸äºäº¤æµè¿å¨ä¸ç¸äºä½ç¨ï¼æ¯èºæ¯æ´»å¨çæ ¸å¿ï¼äºè
çç¸äºäº¤æµè¿å¨æ¯ååçï¼åæ¶ä¸»ä½åºå¤äºçç¾ç»ä¸ä½ç主è¦æ¹é¢ããã3ãç®è¿°èºæ¯æ´»å¨ä¸ç
形象æç»´ããã形象æç»´æ¯èºæ¯å®¶å¨åä½æ´»å¨ä¸ä»åç°åä½éªçæ´»ãå°è¿è¡èºæ¯ææãå½¢æèºæ¯æ象åæ念ï¼å¹¶å°å
¶ç©å为èºæ¯å½¢è±¡çæ´ä¸ªè¿ç¨ä¸æéåçä¸ç§ä¸»è¦ç
æç»´æ¹å¼ã形象æç»´å
·æå¾å¼ºçå
·è±¡æ§ãæ
ææ§ãåé æ§åæ´ä½æ§ï¼å®ä»¥å
·ä½ç形象ä½ä¸ºæç»´ç主è¦ææï¼ä»¥æ
æä½ä¸ºæç»´çä¸ä»åå¨åï¼å¹¶ä½ç°åºæµççåé è²å½©åèºæ¯å®¶å¯¹äºç©çæ´ä½ææ¡ã