第1个回答 2011-05-06
Of course it is not so simple. High efficiency for the growing world population needs of both goods and services that damage our physical environment but also damage the social environment; but also new challenges for their efforts to put new managers, and sometimes is difficult to predict ethical dilemma. For example, to take advantage of "economies of scale," the desire to have led to expanding the size of organizations, the traditional values of personal dignity and the moral standards of causing harm. We also see that the decrease due to personal responsibility, the attitude of self-interest is increasing, and this would undermine any business transactions is critical to the kind of mutual trust and interdependence.
Means of trying to use government laws to force growth does not alleviate the problems arising. Although this approach allows business managers to determine the correct corporate decision-making efforts will focus on the legal aspects of interpretation of the rules, but it does not encourage managers to conduct a comprehensive study the meaning, and This study may enable them to take a better way. Given the current problems, this study is essential. This study was attributable to ethical philosophers and theologians to study, and now must become managers of the most practical part of decision-making process. What is business ethics in the end
Ethics is what should be, what is the ultimate goodness and how we reach that step of the problem. So business ethics is based on commercial activities such judgments on the research conducted. An advertising executive (in the production of advertisements) trying to decide whether to use a deceptive but convincing way, or whether to meticulously realistic. Only when he realized that his decision-making process will be done to bring the final "good" and the means he used for achieving this goal, he can make decisions based on the full facts. Without this awareness, then his decision-making process is likely to depend on his social provided by the rules. These rules are often very useful, and often brings a vague or contradictory. In this case, both the duty manager is likely to feel the most effective use of existing techniques have obligation to always be honest. Since the obligations of this contradiction is rooted in on what is good, how good the conflict should be thought, therefore, can only be done at that level of research and decision-making to be addressed.
This decision was not easy. For example, some people believe that since the ultimate goal of human activity is fun, those most affected and most people bring happiness for his behavior is morally correct. In this way, if you use deception than the pain caused by happiness, you should use deception. But other experts do not agree with the results based on an act to determine its moral value of this approach; Instead, they believe that the intrinsic behavior of the correctness and error, nothing to do with the results, so we have a "responsibility" to take or not take these acts. "Always sincere," not to consider the results of this approach is often to follow the "duty", so no matter how many deceptive advertising can bring happiness, not to be recognized. Given the current phase of human wisdom, it is often difficult in this contest, and sometimes mutually incompatible moral guidelines to choose, but if you do not raise these fundamental questions, even the most practical and moral problems, root causes are likely to be made people to understand.
Corporate social responsibility means that any time a company should be its impact on people, communities and the environment behavior. This means that, if possible, should recognize and correct for the negative social and commercial impact. If a company's social impact of some of the company's stakeholders are seriously damaged or if the funds can be used to promote a positive social benefit, which may require the company to give up some profits.
However, with social responsibility does not mean the company must abandon its basic economic mission; this does not mean that socially responsible corporate responsibility can not be like the other slightly lower as profit companies (some and some are not). Social responsibility requires companies to obtain profits and profit balance between the costs. Many people believe that when commercial companies active efforts to shoulder social responsibility, business and society will benefit. Others expressed doubts that the competitive advantage due to undertake a social mission is weakened.本回答被提问者采纳
第2个回答 2011-05-07
Things of course not so simple. High efficiency for increasing the world population provide goods and services that we need both damage to the physical environment and damage the social environment; And to meet new challenges effort to managers put forward new, is sometimes difficult to predict moral conundrums. For example, to use "economies of scale" desire has led to the organization and expansion of the size of the traditional personal dignity and value standard of ethics caused the damage. We also see, due to the lower personal responsibility, egoism attitude is increasing, and it can damage to any business transaction is vital for the kind of mutual trust and interdependent relationship.
Trying to use government law enforcement means did not ease the problems caused by the growth. Although this practice make business managers for judging whether corporate decision in efforts to correct interpretation will focus on the legal aspects, the rules, but this does not encourage to managers behavior the meaning of the thorough investigation, and the investigation may make them take the better way. Considering the current problem, this investigation is crucial. This ethics investigation philosophers and theologians once belonging to study, and now must become the most practical of managers part of the decision-making process. Business ethics exactly
Ethics is what is to should be, what is the ultimate goodness and how we can reach the step of the problem. So business ethics is based on this kind of judgment for commercial activities of the study. One AD manager (in the manufacture advertisement) trying to decide whether to use deceptive but persuasive method, or whether to scrupulously seeking truth from facts. Only when he was in the decision-making process realized he had done will bring the final "goodness" and what he used means suited to achieve this goal, he can make the decisions. According to fully facts If there is no such consciousness, then he decision-making procedure is likely to depend on him in the rules society offers. These rules are often useful while often again very vague or conflict. In this case, the manager is very likely to feel both obligation to use existing most effective skills and have the obligation to always honest. Since the contradiction in duty about what is good, rooted in the contradictions of how to realize the good should, therefore, the ideas, only by a level in the research and decision to try to solve.
This decision is not easy. For example, some people think that, since the ultimate goal of human activities, then those who are most affected pleasure for most people and he bring happiness behavior morally is correct. According to this method, if use cheating than pain as a result of happiness, then we should use deception. But other experts disagree on the result of an act to judge its moral value of this kind of practice; Instead, they think behavior has an inherent fallacy, instead of accuracy and independent, so we have the "responsibility" to these actions taken or not taken. "Forever sincere", regardless of the results, this is often the method of "obligation" to follow, so no matter how deceptive advertising can bring happiness, can be recognized. In view of the current stage of human intelligence, normally hard in this mutual battle and sometimes are incompatible moral standards to choose, but if you don't put these basic problem, even is the most practical ethical problem, roots are probably is inexplicable.
Corporate social responsibility means that a company should be any time affect people, community and environmental behavior. This means that, if possible, should admit and correct caused to human and society the negative commercial influence. If a company's social impact on the company's share some interests who have serious damage, or if its funds can be used to promote a positive social interests, it may require the company to give up some profits.
However, with social responsibility does not mean that companies must give up its basic economic mission; This doesn't mean that the company can't have social responsibility is a bit poor like other responsibility as the company profit (and some and some not). Social responsibilities requires companies to gain profit margins and balance the cost. Many people believe that when commercial companies working to social responsibility, business and social will benefit. Others doubt, said the competitive advantage of enterprises will be offsetting the social mission and weakened.
and provide many benefits, provide the community that we enjoy living standards, establishing basic city, state, and national service, and the tax base to feed our Banks and financial services, insurance and transportation, communications, facilities, entertainment and increasing the proportion of medical and health needs. These positive achievement shows that corporate form considerable benefits for society, for example, encourage economic growth, and the expansion of international trade, and the creation of new technology.