很多人觉得发给客户发邮件很难，尤其是开发信。但实际上，邮件确实是发展外贸新业务最经得起考验的销售策略之一。
JustReachOut外展资讯服务公司的创始人Dmitry Dragilev表示，他能够通过他们的邮件帮助一家名为Polar的创业公司获得谷歌的收购。
Dragilev近期汇集了一堆“破冰”邮件模板。我们对列表进行了整理，精选了9个最为有效的邮件模板，这些邮件的回复率效果都是翻倍的：
1. The ＄3000 contract email. / 3000美元的电子邮件。
点击查看大图
要点分析：
1）明确表示他产品和客户很熟悉。
2）通过提及一个大牌顾客来背书他知道的产品。
3）提供他的成交案例。
4）关键点：显示产品最终呈现的样子，确保至少会受到客户关注。
5）以一个问题结束，这样很容易就能让收件人回复。
Tips
What You Can Learn？
Don't be afraid to give away tons of value. It means more work upfront, but you'll stand out in the inbox.
不要害怕付出太多。这意味着你提前准备充分，之后才能在众多竞争者邮件中脱颖而出。
2. A sales meeting email done right. / 一封电子邮件完成销售会议。
要点分析：
1）清楚地识别发件人当前的角色以及他想要出售的东西。
2）提示：如果您不知道向谁发送电子邮件，请直接问！
3）清楚地列出确切的时间和日期，同时提及大概的通话时间。
Tips
What You Can Learn?
Identify yourself clearly upfront, verify whether you're talking to the right person, and clearly mention how much of their time you want (and when do you want it).
首先明确自己的身份，确认你是在跟对的人接洽，然后提出你想要跟对方沟通的时间以及占用的时常。
3. The “best email pitch”I ever received. / 我曾收到的“最好的电子邮件”。
要点分析：
1）表明他不是垃圾邮件发送者。
2）提到竞争对手的名字以引起收件人的注意。
3）提供实际演示视频，以了解最终产品的外观。
Tips
What You Can Learn?
Specializing your emails beyond the 'Hi [FirstName].' Mention something the receiver might have done recently (check their blog or Twitter) to grab attention right in the first sentence.
个性化您的电子邮件，提到客户最近可能做过的事情（查看他们的领英或推特），以便在第一句话中引起对方的注意。
4. The email that won meetings at LinkedIn and Twitter. / 在LinkedIn和Twitter上成功约定会议。
要点分析：
1）一个很好的，简洁的介绍。
2）她知道该公司运行Scala，因此她没有将主页发送给它们，而是链接到Takipi的Scala重点登陆页面。
3）表明她完成了她的工作。
Tips
What You Can Learn?
Craft an email for just one person. Don't tell them about everything your company does. Instead, personalize your email for one person alone and create an email that solves his/her specific problem.
为客户定制一封电子邮件。不要告诉他们你公司所有的业务。相反，突出个性化，写一封能为客户解决他/她的具体问题的邮件。
5. An email to kickstart a business relationship. / 启动一段商业关系的邮件。
要点分析：
1）清晰，简明的介绍，结合你的公司业务才描述你目前负责的核心工作。
2）解释业务时侧重于客户利益，而不是功能。
3）邮件结尾想客户寻求15分钟的沟通时间，这会让客户（尤其是业务繁忙）感觉你很靠谱。
Tips
What You Can Learn?
Focus on benefits instead of features. This applies to everything from landing pages and sales letters to emails.
专注于客户利益而非功能。这适用于从登陆界面到电子邮件的所有内容。
6. An email that landed a $15,000 consulting project. / 一封电子邮件，获得了15,000美元的咨询项目。
要点分析：
1）Messwerks针对需要帮助成长型公司的进行用户体验和设计，因此这条开场白就很有魔力。
2）简要概述Messwerks可以做些什么 - 增加销售（超级好），约会（谁不想要？）和转换（每个创业公司的梦想）。
Tips
What You Can Learn?
Choose your targets wisely. You can do a lot with a simple email if you target just the right group of people with it. Don't skimp on the homework and research your ideal customer thoroughly before you even send an email.
明智地选择你的目标客户。如果你有合适的目标人群，那么你可以通过简单的电子邮件做很多事情。在发送电子邮件之前，不要忽视前期彻底研究理想客户的工作。
7. An email to schedule a sales call. / 通过一封电子邮件安排销售电话。
要点分析：
1）只需要10分钟。哪家公司不希望获得100个更好的客户？
2）提及某个竞争对手或行业领导者，并告知他们从这个策划中得到的结果。
3）一封非常简单的3行电子邮件。易地而处，如果有人答应给你100个客户并只需要你10分钟的时间，你也会感兴趣不是吗？
Tips
What You Can Learn?
Tell prospects exactly what kind of results they can expect. Then tell them how long you'll take to achieve it.
告诉潜在客户他们可以期待什么样的结果。然后告诉他们你需要多长时间才能实现它。
8. An email that won over the founder of Branchout. / 一封电子邮件，赢得创始人的青睐。
要点分析：
1）无论你喜欢或讨厌它，都不能忽视第一行（提醒销售人员：最怕的就是没有特点）。
2）用一句话快速介绍电子邮件的内容。
3）他没有写出500字的说明，而是链接到一个能一眼看清的关于会议的页面。
4）为他自己想要说的做出一个快速摘要。
Tips
What You Can Learn?
Have fun. And mirror the image of your brand in your language. If you're branding yourself as a fun, youthful alternative to stuffy conventional conferences, don't use the same stuffy, conventional language in your emails.
玩得开心。用语言反映你的品牌形象。如果你想组织一个年轻化，趣味性强的会议，那么就在邮件中放弃使用一些传统说法。
9. An email with a presentation. / 带有报告的邮件。
要点分析：
1）当你已经确认收件人时，可以不介绍直接进入问题讨论。这种方法有效，也能很快引起对方注意。
2）这封邮件只是发送一个可视报告，而不是冗长的内容。
3）他通过照顾Dan来给予价值，这样的做法可能会变成收费性质，甚至是长期的富有成效的关系。
Tips
What You Can Learn?
Show, don't just tell. Instead of writing a 500 word long email of your ideas, just create a video or presentation that shows your ideas in action.
某些情况下，展示的效果更好。与其写一封500字的电子邮件，不如直接给客户发一个视频或者演示文稿，以此来表述你的想法。
Dmitry Dragilev表示：商务邮件很重要，我有很多关系很好的商业伙伴都来源于邮件沟通，所以把握好它，就把握了钱和互利的商业关系。
1. Greeting message 祝福
Hope you have a good trip back. 祝旅途愉快。
How are you? 你好吗?
How is the project going on? 项目进行顺利吗?
2. Initiate a meeting 发起会议
I suggest we have a call tonight at 9:30pm (China Time) with you and Brown. Please let me know if the time is okay for you and Ben. 我建议我们今晚九点半和Brown小聚一下,你和Ben有没有空?
I would like to hold a meeting in the afternoon about our development planning for the project A.
今天下午我建议我们就A项目的发展计划开会讨论一下。
We’d like to have the meeting on Thu Oct 30. Same time. 十月三十号(周三),老时间,开会。
Let’s make a meeting next Monday at 5:30 PM SLC time. 下周一盐湖城时区下午五点半开会。
I want to talk to you over the phone regarding issues about report development and the XXX project. 我想跟你电话讨论下报告进展和XXX项目的情况。
3. Seeking for more information/feedbacks/suggestions 咨询信息/反馈/建议
Shall you have any problem accessing the folders, please let me knows. 如果存取文件有任何问题请和我联系。
Thank you and look forward to having your opinion on the estimation and schedule. 谢谢你,希望能听到更多你对评估和日程计划的建议。
Look forward to your feedbacks and suggestions soon. 期待您的反馈建议!
What is your opinion on the schedule and next steps we proposed? 你对计划方面有什么想法?下一步我们应该怎么做?
What do you think about this? 这个你怎么想?
Feel free to give your comments. 请随意提出您的建议。
Any question, please don’t hesitate to let me know. 有任何问题,欢迎和我们联系。
Any question, please let me know. 有任何问题,欢迎和我们联系。
Please contact me if you have any questions. 有任何问题,欢迎和我们联系。
Please let me know if you have any question on this. 有任何问题,欢迎和我联系。
Your comments and suggestions are welcome! 欢迎您的评论和建议!
Please let me know what you think? 欢迎您的评论和建议!
Do you have any idea about this? 对于这个您有什么建议吗?
It would be nice if you could provide a bit more information on the user’s behavior. 您若是能够就用户行为方面提供更多的信息就太感激了!
At your convenience, I would really appreciate you looking into this matter/issue. 如果可以,我希望你能负责这件事情。
4. Give feedback 意见反馈
Please see comments below. 请看下面的评论。
My answers are in blue below. 我的回答已标蓝。
I add some comments to the document for your reference. 我就文档添加了一些备注,仅供参考。
5. Attachment 附件
I enclose the evaluation report for your reference. 我附加了评估报告供您阅读。
Attached please find today’s meeting notes. 今天的会议记录在附件里。
Attach is the design document, please review it. 设计文档在附件里,请评阅。
For other known issues related to individual features, please see attached release notes. 其他个人特征方面的信息请见附件。
6. Point listing 列表
Today we would like to finish following tasks by the end of today:1…….2……. 今天我们要完成的任务:1…….2…….
Some known issues in this release:1…….2……. 声明中涉及的一些问题:1…….2…….
Our team here reviewed the newest SCM policy and has following concerns:1…….2…….我们阅读了最新的供应链管理政策,做出如下考虑:1…….2…….
Here are some more questions/issues for your team:1…….2……. 以下是对你们团队的一些问题:1…….2…….
The current status is as following: 1…… 2…… 目前数据如下:1…… 2……
Some items need your attention:1…….2……. 以下方面需提请注意:1…….2…….
7. Raise question 提出问题
I have some questions about the report XX-XXX 我对XX-XXX报告有一些疑问。
For the assignment ABC, I have the following questions:… 就ABC协议,我有以下几个问题:……
8. Proposal 提议
For the next step of platform implementation, I am proposing… 关于平台启动的下一步计划,我有一个提议……
I suggest we can have a weekly project meeting over the phone call in the near future. 我建议我们就一周项目开一个电话会议。
Achievo team suggest to adopt option A to solve outstanding issue…… Achievo团队建议应对突出问题采用A办法。
9. Thanks note 感谢信
Thank you so much for the cooperation感谢你的合作!
Thanks for the information 谢谢您提供的信息!
I really appreciate the effort you all made for this sudden and tight project. 对如此紧急的项目您做出的努力我表示十分感谢。
Thanks for your attention! 谢谢关心! Your kind assistance on this are very much appreciated. 我们对您的协助表示感谢。
Really appreciate your help! 非常感谢您的帮助!
10. Apology 道歉
I sincerely apologize for this misunderstanding! 对造成的误解我真诚道歉!
I apologize for the late asking but we want to make sure the correctness of our implementation ASAP. 很抱歉现在才进行询问,但是我们需要尽快核实执行信息。转载推荐，祝学习愉快，外贸之路顺利
For the past five years, we have done a lot of trade with your company.
在过去的五年中，我们与贵国进行了大量的贸易。
Our trade is conducted on the basis of equality.
我们是在平等的基础上进行贸易。
there has been a slowdown in the wool trade with you.
和你们的羊毛贸易已有所减少。
Our foreign trade is continuously expanding.
我们的对外贸易不断发展。
Trade in leather has gone up (down) 3%.
皮革贸易上升（下降）了百分之三。
Trade in general is improving.
贸易情况正在好转。
Our company mainly trades in arts and crafts.
我们公司主要经营手工艺品。
they are well-known in trade circles.
他们在贸易界很有名望。
We trade with people in all countries on the basis of equality and mutual benefit.
我们在平等互利的基础上和各国人民进行贸易。
To respect the local custom of the buying country is one important aspect of China's foreign policy.
尊重买方国家的风俗习惯是我国贸易政策的一个重要方面。
Our purpose is to explore the possibilities of developing trade with you.
我们的目的是和你们探讨一下发展贸易的可能性。
Please kindly find the attached ……
Attached please kindly find the ……
Enclosed is the ……, please kindly find it.
Attached you will find……
我已经收到您的邮件。
I have received your email (yesterday/last week/this morning……).
Your email has been received.
非常感谢您的回信。
Thanks very much for your early reply.
Thank you for your email.
我明白您的意思。
I know what you mean.
I understand what you mean.
Got it. （*非常口语化，适合于关系很熟悉的同事朋友之间。）
我不太明白您的意思。
I do not quite understand what you meant.
I have some problem understanding what you meant.
能具体解释一下么？您能在说的清楚一点么？
Could you please put it in a clearer way?
Could you please explain it in detail?
Could you please further explain it?
What do you mean exactly by saying……？
如有问题，请随时和我联系。
Contact me if you have any problem.
If there is any uncertainty, feel free to contact me.
Call me if you have any problem.
如有建议，请指出。
Please let me know if anything needs to be improved.
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