LONDON(Reuters)–---British Government anti-smoking posters featuring men and women with fish hooks(钓鱼钩) through their mouths attracted one of the highest numbers of complaints the advertising standards watchdog has ever received. Nearly 800 complaints were made about a series of poster , TV, newspaper and Internet ads which many felt were offensive. And distressing, particularly to children .
It was the highest number of complaints received by the advertising Standards Authority(ASA)since a KFC ad in June 2005 which featured people singing with their mouths full, which reached the highest ever number with 1 ,671.
“The average smoker needs over five thousand cigarettes a year. Get unhooked,”the posters reed. The Department of Health had commissioned(授权)the anti-smoking ads in an attempt to shock smokers into breaking the habit.
The Government said it believed people would not be seriously offended by the ads, Particularly because they aimed to protect people from the damaging effects of smoking. It had taken measures to easure the posters would not be placed near schools. Nevettheless,152 people said the posters had upset their children, The ASA unheld those complaints,saying the.posters could easily be seen by children. It did not however consider the ads went against its decency, code(得体原则) .
In a series of TV ads, run by the government, along the “hooked”. theme, men and women were showed being dragged along the floor with a hook inside their cheek.The ASA received 103 complaints from people saying they upset children. The Department of Health had improved the images by ensuring that the hooks were not shown to pierce(穿透) the skin of characters, and around children’s programmes, the ads had been cleared by the Broadcast Advertising Clearance Centre.
参考资料:回答者: 火火和火火 - 助理 二级 10-20 15:41