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Question

移动商务主要是指通过手机、PDA、笔记本电脑等移动通信设备与因特网结合进行信息查询、商务交易及对信息、服务和商品的价值交换等电子商务活动的过程和行为。传统互联网电子商务在移动领域的延伸和发展。在国内，移动商务也只是得到了最基本的应用，处在最初级时期，它的关于移动商务的理论，发展模式，行业规则，交易安全，客户关系以及个性化服务及延伸等各个方面的问题还有待更进的改善。本文将基于多个角度分析在中国推行个性化服务的必要性和可行性,对目前中国移动商务个性化服务中存在的一些突出问题做基本分析。

关键词：电子商务；移动商务；个性化服务；移动运营模式。
最佳答案再追加金币。

Answer 1

移动商务主要是指通过手机、PDA、笔记本电脑等移动通信设备与因特网结合进行信息查询、商务交易及对信息、服务和商品的价值交换等电子商务活动的过程和行为。
Mobile Commerce mainly refers to an e-business process and activities such as information search, commercial trade as well as value exchanges for information, serivce and commodities by using the internet through the mobile phone, PDA, notebook and other mobile communication devices.

传统互联网电子商务在移动领域的延伸和发展。
The traditional internet e-commerce is extending and advancing in the field of mobile commerce.

在国内，移动商务也只是得到了最基本的应用，处在最初级时期，
In China, mobile commerce is only subject to its undermost basic applications in the very primary stage.

它的关于移动商务的理论，发展模式，行业规则，交易安全，客户关系以及个性化服务及延伸等各个方面的问题还有待更进的改善。
There is much to be improved in many aspects, ie., theories for mobile commerce, development modes, industry regulations, security for transaction, customer relationship, customized serives and its stretch, and so on.

本文将基于多个角度分析在中国推行个性化服务的必要性和可行性,对目前中国移动商务个性化服务中存在的一些突出问题做基本分析。
Based on a study from multiple perspectives on whether it is necessary and feasible for the customized servives to be implemented in China, this article makes fundamental analysis on some highlighted issues existing in the customized services provided by Mobile Commerce in China.

关键词：电子商务；移动商务；个性化服务；移动运营模式。
Key words: E-commerce; Mobile Commerce; Customized Service; Mobile operation mode

Answer 2

Mobile services are primarily the act of using the internet exchanging information searches, service exchange, information service and merchandise's value exchange through phones, PDA, notebook computers, and other mobile devices. Tranditional internet service are extending and evolving in the mobile area. In the country, the mobile services are just for the basic uses, at its beginning, about mobile services' idea, evolving strategy, legal business, exchange safety, costumer relations, and personalized services extending to improving questions of many kinds . This article focuses on many aspects of the possibilities of personalize services in China, as for the current China mobile services personalized service contains some erupted questions to do basic analyse.