第1个回答 2008-03-25
In the early 20th century the third technological revolution预示the arrival of the information age. In the e-commerce environment, the rapid development of network marketing. Dell's network means that long ago that a great commercial potential, especially in the electronic computer industry, is extremely important. The company also noted that the network marketing industry is a great business opportunities. If we do not establish a system as early as the first step in a comprehensive network of services, the opponents will win the opportunity. In this paper, marketing knowledge, the focus of marketing in the 4 P [products, prices, promotions, channel] strategy to Dell's analysis on network marketing. And briefly summarized Dell's online marketing services, and implementation of network marketing for Dell's enterprise competitive advantage. Through the Dell network marketing strategy analysis has confirmed that its computer's success in the field, we should find out China's enterprises learning management concept. In the implementation of online marketing strategies, as well as Dell entered China, the problems exposed by the by, made a number of recommendations for improvement.