第1个回答 2009-04-13
重构价值链，成功挑战产业领导者
改变产品，进攻领先者
1.产品品种、花色、样式创新。随着科技的的迅速发展，产品生命周期日趋缩短，产品的流行色、流行样式变化更快，因而企业必需不断加速产品的更新换代，适时推出新品种、新花色、新样式，以变应变。
2.合理设计，降低成本。合理的改变产品设计通常能降低产品的成本，从而节省了买方的财务成本，从而使买方更容易接受。
3.产品服务创新。服务是有形产品的延伸，能够给消费者带来更大的利益和更好的满足，因而越来越成为产品的一个重要组成部分。
工序变化
合理地改变工序不仅可以改变降低成本，改善产品质量，甚至还可以带来产品的差别化，从而为成功进攻产业领导者提供了基础。
渠道创新
1.开拓新渠道。随着互联网的发展，人们发现不受空间限制的24小时网上营销，可以将产品或服务通过互联网最直接、最快速递传递给处于世界任何一个角落的客户，因此，有人甚至预言，虚拟营销的时代来了。
2.抢占正在崛起的销售渠道。
3.直接销售。直接销售就是避开中间环节，直接将产品销售给最终消费者，通过销售渠道的扁平化提高销售终端的覆盖率和控制力度。
总之，重新构造价值链是一种创造性的活动，它对于挑战者具有非常重要的作用。企业能进行重新构造的价值活动越多，挑战者就越可能获得相对于领导者的持久竞争优势。
Reconstruction of the value chain, the success of the challenge industry leader
Change products, the offensive leader
1. Product variety, color, style of innovation. With the rapid development of technology, increasingly shorter product life cycle, product color, style changes in popular faster, and therefore enterprises need to constantly speed up the upgrading of products, the timely introduction of new varieties, new colors, new styles to transformation strain.
2. Reasonably designed to reduce costs. Reasonable changes in product design is usually to reduce the cost of the product in order to save the financial cost of the buyer, so that more acceptable to the buyer.
3. Innovative products and services. Service is an extension of tangible products, consumers can bring greater benefits and better meet the needs, and products is increasingly becoming an important part.
Change processes
Reasonable to change the process can change not only reduce costs, improve product quality, they can even bring differentiated products, so as to successfully attack the leader in industry provide a basis.
Channel innovation
1. To open up new channels. With the development of the Internet, it is not restricted by space found within 24 hours of online marketing, product or service can be most directly through the Internet, the fastest growing express delivery to any corner of the world's customers, therefore, it was even predicted, virtual marketing the times come.
2. Seize emerging marketing channels.
3. Direct sales. Direct sales is to avoid intermediate links directly to the final consumer products through sales channels to boost sales of the flat end of the coverage and control.
In short, the re-structure the value chain is a creative activity, it is very important for the challenger role. Enterprises to re-structure the more the value of activities, the more likely challenger for the leadership of lasting competitive advantage.
第2个回答 2009-04-10
Serious structure value chain , success challenge estate leader Change a product , attack leading person by 1. The product breed , design and colour , form are innovative. With the fact that science and technology promptness developing , the product life cycle shortening day by day,the product fashion colour , the change form being in popular are quicker , enterprise vitally needs the renovation and upgrade accelerating a product unceasingly as a result , promote the new breed , new design and colour , new form, to be changed into strain at the right moment. 2. Reasonableness design , cost reduction. Change product design rationally being able to reduce the product cost generally, the financial affairs cost having economized a buyer thereby, makes a buyer easier to accept thereby. 3. The product service is innovative. Serve the stretching being a tangible product , be able to be brought about bigger benefit and much better being satisfied with by consumer, a important component becoming a product as a result Yue Lai Yue . Working procedure change changes working procedure being able to change cost reduction not only , improves product quality rationally, can bring along a product's even difference-rization, the leader who attacks estate has provided a basis to the success thereby. The channel is innovative 1. Open up the new channel. With the development of Internet, people discovers the 24 hours of upper net camp pin not accepting space restricting , can the product or service be foretold even by the fact that Internet there is somebody transfer the customer , who being in world any corners directly , pass rapidly most therefore ,the times that suppositional camp sells has come. 2. Race to control the marketing channel rising abruptly in course of. 3. Direct selling. Direct selling is to avoid the centre link , a product is sold directly to ultimate consumer, by the fact that flat-rization marketing channel rise selling the terminal coverage rates and controlling dynamics. Structure value chain is one kind of the creativeness activity in short , again , it has the very important effect to the challenger. Enterprise can carry out again structural value exercising the enduring competitive edge that the challenger gains increasingly much, right away increasingly possibly relative to the leader.
第3个回答 2009-04-10
The restructuring value chain, success challenge industry leader the change product
Attacks pioneer
1. The product variety, the variety, the style innovation. Along with science and technology the rapidly expand, the product life cycle reduces day by day, the product popular colors, the popular style change are quicker, thus the enterprise essential accelerates the product unceasingly the renewal, at the right moment promotes the new variety, the new variety, the new style, changes the strain.
2. Reasonable design, reduces the cost. The reasonable change product design usually can reduce the product the cost, thus has saved the buyer financial cost, thus makes the buyer to be easier to accept.
3. Product service innovation. The service is visible product extending, can bring a bigger benefit to the consumer and better satisfying, thus becomes the product more and more a important component.
The working procedure changes to change the working procedure not only to be possible reasonably to change reduces the cost, the improvement product quality, even may also bring the product the differentiated, thus has provided the foundation for the success attack industry leader.
the channel innovates
1. To develop the new channel. Along with Internet's development, the people discovered that space limitation's 24 hour on-line marketing, may not is most direct the product or the service through the Internet, relays fast gives is in world any corner the customer, therefore, some people even predicted that the hypothesized marketing's time came.
2. Grab is rising marketing channel.
3. Direct marketing. The direct marketing avoids the middle link, the product sale for the final consumer, sells directly through marketing channel's flattening enhancement the terminal the coverage fraction and control dynamics.
In brief, constructs the value chain is one kind of creative activity, it has the very vital role regarding Challenger. The enterprise can carry on the value activity which constructs to be more, Challenger more possibly obtains is opposite in leader's lasting competitive advantage.本回答被网友采纳
第4个回答 2009-04-21
Serious structure value chain , success challenge estate leader Change a product , attack leading person by 1. The product breed , design and colour , form are innovative. With the fact that science and technology promptness developing , the product life cycle shortening day by day,the product fashion colour , the change form being in popular are quicker , enterprise vitally needs the renovation and upgrade accelerating a product unceasingly as a result , promote the new breed , new design and colour , new form, to be changed into strain at the right moment. 2. Reasonableness design , cost reduction. Change product design rationally being able to reduce the product cost generally, the financial affairs cost having economized a buyer thereby, makes a buyer easier to accept thereby. 3. The product service is innovative. Serve the stretching being a tangible product , be able to be brought about bigger benefit and much better being satisfied with by consumer, a important component becoming a product as a result Yue Lai Yue . Working procedure change changes working procedure being able to change cost reduction not only , improves product quality rationally, can bring along a product's even difference-rization, the leader who attacks estate has provided a basis to the success thereby. The channel is innovative 1. Open up the new channel. With the development of Internet, people discovers the 24 hours of upper net camp pin not accepting space restricting , can the product or service be foretold even by the fact that Internet there is somebody transfer the customer , who being in world any corners directly , pass rapidly most therefore ,the times that suppositional camp sells has come. 2. Race to control the marketing channel rising abruptly in course of. 3. Direct selling. Direct selling is to avoid the centre link , a product is sold directly to ultimate consumer, by the fact that flat-rization marketing channel rise selling the terminal coverage rates and controlling dynamics. Structure value chain is one kind of the creativeness activity in short , again , it has the very important effect to the challenger. Enterprise can carry out again structural value exercising the enduring competitive edge that the challenger gains increasingly much, right away increasingly possibly relative to the leader.