The Focal Point for Innovation
Recent advances in digital imaging and economic challenges are once again redefining the sectors within the printing industry
The first inkjet imaging solutions — while impressive — were quite limited in scope. Digital imaging equipment manufacturers brought their technology to all sectors looking for the right fit.
Today, it’s a completely different ball game. There is a wide range of digital imaging solutions; priced from less than $15,000 to $3,000,000. We’ve come a long way from the one-size-fits-all solutions of just a few years ago.
The expanding range of digital imaging solutions and tight economy are redefining the printing landscape. While low-cost digital devices continue to add value to virtually all printing sectors (SGIA included), the high-production digital imaging solutions are a different story. These sophisticated machines are designed to meet the needs of an important group of SGIA members and the unique customer set they serve. It’s because of SGIA’s long history with its core technology — screen printing — that many members have the customer base to support high-production digital solutions.
While digital imaging has grown beyond the needs of other print sectors, the latest generation of digital imaging technologies is well suited to the needs of SGIA’s high-production graphics producers. In fact, leading digital equipment manufacturers are specifically targeting SGIA members’ needs as they develop their latest technologies. Today, the SGIA community is defined by its ability to maximize the full range of digital imaging technologies in conjunction with the diversity of screen printing.
The close relationship between emerging digital imaging technologies and the needs of members makes SGIA the leading environment for innovation and creativity. I encourage you to take full advantage of the SGIA community; work though this downturn; and position your company for tomorrow’s opportunities.
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