The same high-school students were asked to indicate which of twelve reasons for studying english among the three most important to them.three types of reasons were listed:instrumental reasons,for example ,to read textbooks assigned in universities or other institutions of higher learning,integrative reasons (for example,to gain friends among english-speaking people),and reasons of personal satisfaction(for example to read [设计概括]情人节虽是一个典型的西方节日，但现已成为我国青年人喜爱的节日，针对情人节的特点，吸引青年消费者到我商城购物，从而提升我商城销售额，扩大我商城知名度。最重要的当然是，令顾客享受到一个温馨，浪漫而又充实的情人节。本设计通过市场研究工作，定位消费群体，针对群众的心理和需要，订制了九个活动方案，包括促销活动，送礼活动，和举行一系列有奖活动增加商场知名度和营业额。
[key] the market survey, promotions, groups positioning
The first part: the mall
This shop floor of various special offer more counters are famous brand reputation, such as clothing, jewelry, clocks, jewelry, etc. The second floor is the large supermarket, third floor in each restaurant, restaurants, a layer of different brands of small capacity. Negative layer with atrium. In a small stage and facilities, provide more small stage, food beverage etc. Give people can look a performance. The guangzhou city goes negative floor underground.
The second part: the mall propaganda
On feb. 14, bazaar inside decorate tonal mainly is 4 kinds of color: white, golden, pale pink champagne, pale pink violet. To these four yue cloth about 50. This four-color circular foil balloons were 100 bag. The first floor with silk cloth and the balloon to mix to decorate, floor, third floor, negative layer and layer are only use negative balloon collocation layout. Each layer to decorate with eight, 40. Key front and side decorate. Also on the first floor with love counters. Consumption can be in love with accumulation of counters for fire red roses.
Part 3: preparation
A market research
According to a market research, valentine's day is the major consumer groups during 20-25 unmarried youth, consumers are regular consumption of valentine's day. Their enthusiasm, romantic, fashion, like fantasy, can accept new things quickly, it is an innovation in order to change, can never get tired of fashion. This is one of the characteristics of population is not high, but spending big, so the general base of consumption, is also the main people. Secondly is 25-35 years of married couples, such groups have started in business, and some have stage career. Because personality, age, preference, income, environment, habits and values on the reasons that influence consumer behavior of such groups, the most mature, the most complicated spending habits, but their market is rich in resources, consumption ability.
Second, the target consumption group orientation
On 20-25 unmarried youth groups for key popularized, 25-35 years old couples consumption group participating. 20-25 unmarried youth consumer consciousness, the strongest, demand is the main target market. But consumption habits not mature, vulnerable to the influence of the advertisement, so is the main objects of advertising. 25-35 years old couples consumption group while smaller demand, but if purchase behavior is stimulated, consumption, and a big market.
So the main strategy activity 20-25 unmarried youth groups for publicity, secondary increase 25-35 married couples consumption group needs.
Part 3: specific activities
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