Our view is more harmful than good.. The {1} now everywhere can see advertising, advertising is affixed to the people all over the place, destroyed the beauty of our city. {2} many advertisements for teenagers, always do some inexplicable advertising... {3} many advertisements are false, to deceive the consumer audience... {4} the advertisement picture looks much better than the actual product, but the effect is getting worse... {5} too many ads, TV occupy too much time wasted time, the audience
The four debate
As we all know, the current domestic advertising has had to use the flood of two words to describe the. Turn on the TV (1), prime time filled with is a lot of advertising; open a newspaper, various types of advertising is usually appears as a full page, half page length, and the overwhelming advertising filled paper box.
Take medicine advertisement, for example: consumers blindly listen to medical advertisements propaganda, casual clothing drugs, so not only can not cure the disease, but will because of medication errors resulting in the deterioration; Ministry of health of the third national health service survey results show: in recent years medical costs increase more than income growth, into three poverty poverty due to illness. Compared with the urban population, rural population impoverishment phenomenon is more serious and lost in disease due to the poor and sickness poverty vicious circle. There are a lot of people can not afford to pay due to drug prices and missed the chance of treatment of illness.
With the proliferation of modern advertising, in addition to the attention of the introduction of the relevant policies of the state, leaving us consumers only helpless. But in the face of this overwhelming and come advertising, I still sincerely hope that the vast number of consumers can keep their eyes - at least let us dare to doubt! Advertising is good, but it is not alarmist, orpiment letter, to our letter. Because if it really had so much to say in advertising, why should it bother to advertise it?
Qu Jianmin, director of the advertising division of the State Administration for Industry and commerce, noted that there are still 7 major issues in the development of China's advertising industry.
1 the overall size of China's advertising industry is to expand the low level of the quality of the 2 advertising practitioners and lead to the low level of advertising operation
3 scale and group has not become the mainstream of the development of advertising industry
4 the society has the deviation 5 advertising industry development unbalanced
6 advertising integrity is not high
7 the advertising laws and regulations are not perfect
Many so-called advertising company, advertising creative people are like "do" advertising, fabricated out of thin air, a complete departure from the market, also will businesses product information forgotten, can boast a moment, meet some pretentious creation desire, purely for the purpose of creation and creative, even if the advertisement picture composition and beautiful, sensational tear, but let the audience after watching unintelligible, but do not know is what to sell advertising, ignore the most fundamental purpose of advertising, with the effectiveness of product promotion. The existence of such ads, it is the business, a very irresponsible for the product.
I think, the current advertising market management is not perfect, advertising for people's life more harm than good!
温馨提示:答案为网友推荐,仅供参考