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Question

随着我国加入WTO，我国享受到了成员国拥有的最惠国待遇。同时，履行WTO规定的义务，逐步开放国内市场，进一步改善了外商投资环境，我国市场对外商的吸引力大大增强。随着外国零售业进入中国的诸多限制被逐步取消，众多国际零售巨头如法国家乐福、美国沃尔玛等纷纷抢滩登陆。零售业发展成为我国市场化程度最高，同时竞争也最为激烈的行业之一。而百货超市作为零售业的最前沿企业，在新形势下既迎来了发展的一大契机，同时也面临着前所未有的巨大挑战。面对这把双刃剑，如何降低百货超市的成本，如何扩大自己的市场份额，如何增加公司业绩并保证与提高服务质量成为使自己立于不败之地，在商场大潮中脱颖而出、抢占市场的关键所在。
本次论文以数据分析为主，结合百货超市行业市场发展变化的现状，以华联综超、银座股份和永辉超市为例，运用财务战略分析、公司价值评估、企业竞争力分析等理论为基础，对这三家代表性企业的发展现状展开详细的分析和说明。从本土超市的内部优势与劣势、外部机会与威胁及其他相关服务的基础上探索如何提高企业核心竞争力，为本土超市在激烈竞争中的持续发展提供切实可行的竞争策略。

Answer 1

With China's accession to the WTO, our country to enjoy the members of most favored nation treatment. At the same time, perform the obligations in accordance with WTO, gradually opening up the domestic market, further improve the investment environment, China's market more attractive to foreign greatly enhanced. Along with the foreign retail industry to enter the restrictions Chinese was phased out, many international retail giants such as France's Carrefour, USA WAL-MART have vied landing. Development of the retail industry to become the highest degree of China's market, competition is one of the most competitive industry. The department store supermarket as a retail enterprises in the forefront, under the new situation hasushered in a great opportunity for development, also faces enormous challengeshitherto unknown. In the face of this double-edged sword, how to reduce the cost ofdepartment stores and supermarkets, how to expand their market share, how to increase the performance of the company and to ensure and improve the quality of service as to remain invincible, the key talent showing itself, in shopping malls in the tide of market of race to control.
In this paper, based on data analysis, combined with the present situation ofdevelopment and change of market department store supermarket industry, in order to Storck, Ginza shares and Yonghui supermarket as an example, the use of financialstrategic analysis, value evaluation, analysis of the competitiveness of enterprises as the theoretical basis, to analyze and explain in detail the three representativedevelopment status of enterprises. Based on the local supermarket's internal strengths and weaknesses, external opportunities and threats and other related services to explore how to improve the core competitiveness of enterprises, to provide feasible strategies for local supermarkets in the fierce competition and sustainable development

Answer 2

With China's accession to WTO, my enjoyment of the Member countries have MFN status. At the same time, fulfilling obligations under the WTO, gradually open up the domestic market, further improve the environment for foreign investment, our market's attractiveness to foreign investors has significantly increased. As foreign retail entry restrictions were phased out in China, a large number of international retail giants such as France Carrefour, United States, such as Wal-Mart have Beach landing. Became the highest degree of marketization in China retail industry, at the same time one of the most intense competition in the industry. Supermarkets and department stores, as the cutting edge of retail enterprises, ushered in the new situation a major opportunity of development, while also facing unprecedented enormous challenges. Faced with this double-edged sword, how to reduce the cost of grocery supermarkets, how to expand their market share, how to increase the performance of the company and to guarantee and improve the service quality of make yourself invincible, key to shopping malls stand out the tide, to seize the market.
This study mainly in data analysis, combining General merchandise supermarket industry market development and changes of status quo, Hualian integrated Ultra, Ginza and yonghui supermarket shares, for example, the use of strategic analysis, valuation, financial analysis based on the theory of enterprises ' competitiveness, on the three representative commenced development of detailed analysis and description. From a local supermarket's internal strengths and weaknesses, and external opportunities and threats, and other related services on the basis of exploring ways to improve the core competitiveness of enterprises, for the local supermarket in the fierce competition to provide viable competition to the sustainable development strategy.