第1个回答 2014-03-19
With China's accession to WTO, my enjoyment of the Member countries have MFN status. At the same time, fulfilling obligations under the WTO, gradually open up the domestic market, further improve the environment for foreign investment, our market's attractiveness to foreign investors has significantly increased. As foreign retail entry restrictions were phased out in China, a large number of international retail giants such as France Carrefour, United States, such as Wal-Mart have Beach landing. Became the highest degree of marketization in China retail industry, at the same time one of the most intense competition in the industry. Supermarkets and department stores, as the cutting edge of retail enterprises, ushered in the new situation a major opportunity of development, while also facing unprecedented enormous challenges. Faced with this double-edged sword, how to reduce the cost of grocery supermarkets, how to expand their market share, how to increase the performance of the company and to guarantee and improve the service quality of make yourself invincible, key to shopping malls stand out the tide, to seize the market.
This study mainly in data analysis, combining General merchandise supermarket industry market development and changes of status quo, Hualian integrated Ultra, Ginza and yonghui supermarket shares, for example, the use of strategic analysis, valuation, financial analysis based on the theory of enterprises ' competitiveness, on the three representative commenced development of detailed analysis and description. From a local supermarket's internal strengths and weaknesses, and external opportunities and threats, and other related services on the basis of exploring ways to improve the core competitiveness of enterprises, for the local supermarket in the fierce competition to provide viable competition to the sustainable development strategy.