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Question

品牌忠诚度

品牌是一种承诺。它不是一种产品、财产，甚至不是一种服务。

品牌远远不止是产品和服务，它是客人与我们在一起时的感觉。它是客人明给于心的体验。

伟大的品牌给客人留下长久记忆。伟大的品牌与客人建立感情纽带。

伟大的品牌驱动超越理性的忠诚。当您可以在其他地方非常便宜就能买到一杯咖啡时，去花5美元买一杯咖啡决非明智之举。当市场上类似的mp3要便宜的多时，购买一台苹果ipod也非明智之举。然而，星巴克和ipod已经通过与顾客之间建立的感情联系创造了超越理性的忠诚。
现在，市场上有许多我们经常或习惯使用的产品和武夫。例如，由于您可能购买某一特定品牌的手纸或出于方便在当地某一加油站加油。但是，您与这些品牌有感情联系吗？很有可能没有，下次用完时您可能选择购买另一个品牌的产品。
品牌忠诚度意味着您讲想方设法，之去购买那个品牌。您不会选择考虑替代产品或服务。您甚至会不惜多花钱去购买该品牌的产品或服务。

Answer 1

Loyalty of brand

Brand is a promise. It is not a product, property, or even a service.

The brand is far more than just products and services, it is a feeling when the guests are together with you . It is an experience from the heart of the customers.

Great brand will memorize guests forever. Great brands build emotional ties with the guests.

Great brands drive loyalty beyond reason. when you could buy a cup of coffee in a low price in other places, it is definitely not a wise move to spend 5 U.S. dollars to buy thesame coffee . When the market has varied products similar to the mp3 which are much cheaper than an Apple ipod, it is also not a wise move to own an ipod. However, Starbucks and the ipod has been building the emotional connection between customers and creating loyalty which is beyond reason.

Now, in the market there are a lot of products which we are used to. For example, you might always buy a particular brand of toilet paper or for convenience just in the same gas station. However, you have a passion for these brands with us? Most likely not, next time when you aun out, you might choose to buy another brand products.

Brand loyalty means that you constantly aupport this kind of product. You will not consider other products or services instead. You may even not hesitate to spend more money to buy the brand's product or service.
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有些地方翻译的可能不恰当 请见谅

Answer 2

Brand loyalty

Brand means some kind of commitment. It is not in the shape of a product or property, not even meaning some kind of service.

Brand covers well more than product and service. It is a feeling what customers think about us. It is experience of our customers's mind.

Great brands live vividly in customers' mind. It helps build relations between our customers and us.

Drive of great brands overtake people's rational loyalty. It is adivsable to buy a cup of coffee cheaper than 5 dollars other than Starbucks, and to buy a mp3 other than ipod. However, it is the relations built by Starbuck and ipod with their customers overtakes the rational loyalty.

Now we buy some product or take some service because we are customed to them. For example, you may bug kleenex of some brand or fill your vehicle where you are located. But do you have any relation with the brand? Ususlly no yet. So you might choose other brand next time.

Brand loyalty means you will choose the brand at any cost. There are no alternatives in your mind. You don't care about cash spent on your only choice.

Answer 3

Brand loyalty

Brand means a promise. It’s neither a product nor property, even not a kind of service.

Brand is the feeling between customers and us which is far more than products and services. It’s the experience which customers know clearly.

Great brand gives customers everlasting memories as well as builds connected affection with customers.

Great brand drives loyalty beyond rationality. While you can buy a cup of coffee in a pretty low price in any other place, it’s not rational to do this with 5 dollars. While the similar mp3 with much lower price is available in market, it’s unwise to buy an Apple ipod. But, by building connected affection with customers, Starbucks and ipod have created loyalty beyond rationality. Currently, there are a lot of products and services to which we have got customed. For example, you may purchase a specific brand toilet paper or visit a local gas station, but do you really have affection on these brands? Probablely not. You may choose another brand next time.

Brand loyalty means that by all means, you try to buy products with the brand. You wont consider any substitutions. Evenmore, you would like to buy products or services with this brand with more expenditures.

Answer 4

Brand Loyalty
Brand is a kind of promise other than simply a product, asset, even a service.
Brand is a concept far beyond product or service. It is a feel the clients will have when they are with us. It is a fantastic experience that the clients will remember in heart.
Great brand will leave good memories in clients' mind and build up an emotional bridge between them.
Great brand impetus for the loyalty which is more than reason. If you can buy a cup of coffee much more cheaper somewhere else, it is not wise enough to spend $5. Also it is not a wisdom to buy an ipod when mp3 is cheaper on the market. However, Starbucks and ipod had already created the loyalty which exceeded the reason through the emotional connection. Nowadays, there are a lot of products and services on the market we are regularly using or used to. For example, you may buy some particular brand of tissue or fill up you car at some local petrol station for convenient purpose. But do you have any emotional connection with those brands? Possiblly not, you may choose another brand next time.
The brand loyalty means you will find all ways and means to get the product of that brand. You will not consider any substitution even spend much more to get the product or service of this brand.