In today's society is becoming increasingly fierce competition between enterprises, various industries involved in more and more problems, and environment factors, human factors of exterior factors such as contact increasingly close, cannot adapt the rapid development of the society, will be eliminated. The competition between the enterprises from more and more aspects expression comes out. Whether marketing strategies, knowledge innovation and or other aspects, more and more apparent.
Marketing strategies is the enterprise survival and the development of a crucial link, it involved problem very extensive, and the current marketing strategy to with actual situation correlation, once strategy ageing, not can adapt to The Times, can produce a series of problems, never killed enterprise's failure. Therefore, a good marketing strategy is the enterprise of the rapid development of the important section, are directly related to the enterprise's prosperity and decline.
At present, the papermaking industry complex from the enterprise marketing strategy perspective, almost major enterprise all exist great problems. This article through to the famous papermaking enterprises sun paper marketing strategy analysis, combined with the whole papermaking industry for a comparatively deep analysis, and corresponding problems and puts forward corresponding countermeasures.
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